5 Signs Your Website Is Costing You Customers

Your website isn’t just a digital business card. It’s your storefront, your salesperson, and your first impression — all rolled into one. And if it’s not doing its job, you’re losing money.

A beautiful brand and solid product won't matter if your site experience turns people off or slows them down. The hard truth? Most DTC websites are leaving conversions on the table. Here are five signs yours might be one of them:

1. It’s not immediately clear what you do If a new visitor has to guess what you sell, who it’s for, or why it matters, they’re gone. You’ve got seconds to hook them.

2. The layout is confusing or cluttered Too many CTAs, conflicting visuals, or hard-to-read sections create friction. Clean design with clear flow wins every time.

3. Your mobile experience is broken Mobile shopping isn’t optional anymore. If your site isn’t easy to navigate on a phone, you’re losing more than half your traffic.

4. Load times are slow Every second of delay hurts. Shoppers expect speed. Slow sites drive bounce and kill trust.

5. There’s no clear next step If customers don’t know where to go or what to do, they won’t do anything. Every page should guide them forward, not leave them hanging.

If any of this sounds familiar, you’re not alone. Most founders aren’t web experts. And most web designers aren’t thinking about conversion. That’s where GirlDog Digital comes in.

Let’s make sure your site isn’t holding you back. Book a consult and we’ll help you pinpoint what’s working, what’s not, and what to do next.